Creating Engaging Content

Workshop: Engaging Content
Time: Half Day (can be run as a 1hr 30min introductory session)

Presenters: Russell Goldsmith and Janet Morgan

If you’ve sorted out your key words and your SEO, but you’re still only reaching a few hundred with your posts and averaging a few dozen shares,  what could you be doing differently?

Today, audiences are a sophisticated bunch. You need to draw them in and keep them engaged. Your content needs to be compelling.

Run by experienced social digital practitioners, we will share examples and first-hand experience to help you understand the content that will truly engage and build your online communities.

How attendees will benefit

You’ll be better prepared to identify real insights from audience research, and then use proven content approaches to create content that resonates with your audience. Content today might need to distract, entertain, or even inspire – you’ll be better prepared to make your content more compelling.

Who should attend

This course is aimed at social media managers,  writers, editors or those commissioning content who really want to up their game and reach new audiences.

What attendees will learn

  • How to identify the signs of ‘under-performing copy’
  • Getting to know your audience
  • The right mix for marketing messages
  • The importance of timing
  • The value of video
  • Over looked social media opportunities
  • How to research your competitors’ performance
  • Measuring your performance
  • Free tools and resources

Please use the contact form to discuss the fees to present this workshop at your offices to your wider team or to attend a breakfast briefing (venue and dates to be confirmed).

Janet Morgan
Janet is an experienced communications consultant, specialising in the areas of technology, healthcare and science. Her work has helped organisations enhance and protect their reputation, engage stakeholders and create the environment for success.

Having started out as a journalist writing for business and consumer magazines and newspapers, Janet then crossed over to communications, holding senior roles both in agency and in-house. She has directed international project launches and campaigns and worked with some of the worlds’ biggest brands.

She led GSK’s content strategy in the relatively early days of social media, pushing the company’s early adoptions of the channels. At the time, the pharmaceutical company was recognised as a social media pioneer within the industry.

Janet is fascinated by the potential of digital technology and how it could be used to improve engagement and change behaviour.