Cannes Lions csuitepodcast: Part 3 of 9 Glass Lion Award and Women in PR

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For this part of the show (from 30min 46s), I was joined by Mary Whenman, Communications Director at Callcredit Information Group and President of the industry networking group ‘Women in PR’, which is affiliated to the Public Relations Consultancy Association.

Mary explained that Women in PR has two key agenda points:

  1. To get more women into the boardroom of the PR industry
  2. Advocate for gender pay equality

Women in PR has also worked with PRWeek to set up a PR Week mentoring programme where 15 mid-career women are mentored by 15 senior women from the industry.  Mary said that it’s been hugely successful and they are about to enter their third year or running it.

Mary had also been at Cannes judging the Glass Award, which is billed as the Lion for Change and was in its second year at the Festival.  The award was set up to tackle issues around inequality and injustice that are based upon gender.

From an industry perspective, Mary was concerned about the lack of entries from PR agencies and she believes it is a huge opportunity that PR should address as it’s certainly an area the industry is strong at, in terms of tackling complex issues around injustice and inequality and driving changes in behaviour and attitude.

There was actually only PR entry made it through to the shortlist of 18 for the Glass Award, which was from Weber Shandwick in India for their work on The Daughters of Mother India film, a documentary looking at the aftermath of a horrific gang rape in India in 2012.

One of the winners was a campaign called ‘Legally Bride’ from Leo Burnett for NGO Kafa, that focussed on the issue of child marriage in the Lebanon and that Mary described as striking and thought provoking.

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