Virtual Wake Up Call – Genning up on Virtual Reality Video

1 May

Earlier this week I attended PR360 and have come away truly inspired thanks to the team from Hotwire who were in the networking area showing off Virtual Reality technology.  They had a VR headset on their stand, and were giving delegates the opportunity to try it out by watching the Clouds Over Sidra film that was produced last year for the United Nations.

I grabbed the opportunity to try out the technology whilst John Brown, Hotwire’s Director, Head of Engagement talked me through it.

It was the first time I’d ever experienced VR and all I can say is ‘wow’!  It really is hard to describe what it’s like, but if you watch Mike Butcher’s reactions in the video of him trying it out whilst interviewing the producer of the film, Socrates Kakoulides, for Techcrunch, you’ll see how easy it is to get lost in the VR world and wrapped up in the emotion of that film in particular. [Download VRSE‘s app to view the film.]

Seeing this film and chatting to Emma Hazan, Hotwire’s Deputy UK MD (and previous guest on show 4 of my csuitepodcast series) has really inspired me to gen up on this area of video.  Embarrassingly, I don’t even refer to VR in the ‘Using Video in Social Media’ workshop I regularly run for the PRCA and other clients – this will now change by the time I host my next session!

I feel I have a bit of catching up to do on this topic, but have been truly inspired by what I’ve seen.

Emma talked to me about how VR is perfect for the travel industry – imagine being able to walk around your hotel, look at the bar area, the pool, and check out your room before you book.  We then chatted about other industries that could benefit, and of course, whilst agreeing that the Porn industry would no doubt lead the way, how about the Property market, especially high end sales for overseas investors.  No need to visit the £1m+ apartments, just look around with your VR headset and then send your deposit – deal done!

This is my new favourite topic and so if anyone has some good case studies they want to share with me to include in my future workshops, please do get in touch.

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